At the 2020 EFFIE Awards, Salzburg sound branding agency Raven and Finch, in collaboration with Österreich Werbung, won gold for the audio guide app #RelatedToAustria. This app turns city tours into interactive experiences – such as a city tour through Vienna, where “Ludwig van Beethoven” personally guides guests through “his” metropolis in the Beethoven year.

Raven and Finch – a specialist in sound branding, branded podcasts, audio content marketing, voice technologies and user interface sounds – played a key role in the implementation of the audio storytelling project together with the Vienna Tourist Board and its partner Palais Hansen Kempinski. “It is a great honor for us to be involved in such a great project as this audio augmented reality app,” says Max Kickinger, Founder of Raven and Finch. Other partners in the project were the Vienna Tourist Board, the agency Vizeum, Speed U Up – Digital Pioneering and the agency gyro.