What does “Designing Experiences, Engineering Success” sound like? How do you represent digital services coherently in the form of sound? We asked ourselves these questions with Neutral and created a strong modular sound identity.
The moment we realize with the sound logo is the proverbial dot that the Netural brand makes and sets. When most digital projects are steeped in complexity, the dot underneath a thing is sometimes the most important thing in the process. With the modular structure of the sound identity, we create acoustic ornaments for the areas of expertise of the Netural brand.