Gorenje Soundbranding
We developed the new sound branding for Gorenje – it is used internationally and serves as a musical framework for all of the brand’s audiovisual communication applications. With this sound branding, we not only give Gorenje an unmistakable acoustic identity, but also translate the brand promise “Life Simplified” into musical form.
The Gorenje moment: the kitchen, the apartment, tidied up again for the first time in a long time, the children playing outside in the garden. There’s nothing urgent to do right now, a moment to take a deep breath, the world seems to stand still for a moment. This is what the Gorenje Soundlogo sounds like.
In a market environment that is characterized by technical coolness and functionality, with the Gorenje sound branding we are focusing on a positioning that is soft, accessible and feminine. It appeals to customers on an emotional level and thus strengthens brand loyalty.
The Gorenje sound branding consists of a distinctive sound logo and two unmistakable brand music pieces that make the acoustic experience of the brand audible at every moment and deepen the emotional connection to Gorenje.
Credits:
Customer:
Gorenje
