BAHÖ
Opposites seek common ground
Blunt, honest & sometimes controversial. Vienna wouldn’t be Vienna without its people. According to the motto “Talking brings people together”, we let two of them talk to each other. In each episode of our podcast, two characters come together at legendary Viennese locations who have a lot to say, but at first glance have nothing in common. Bahö? A little fuss, tumult – not really about much, but sometimes about everything.
Because opposites seek common ground. Or is it the other way around?
With BAHÖ, we are bringing Vienna into the world of podcasts.
“In a world of polarization, the new Vienna Tourist Board podcast is a plea for mutual listening and understanding. With ‘BAHÖ’, we highlight similarities in the midst of contrasts without denying the authenticity of the Viennese originals. From our regular guest surveys, we know that around half of all visitors to Vienna are repeat or regular guests. ‘BAHÖ’ is intended to give these Vienna lovers in particular the opportunity to immerse themselves even more deeply in the diversity of the city” – Tourism Director Norbert Kettner
Not a podcast - a media house product
Not a podcast - a media house product
A strong brand podcast is no longer just an audio format: podcasts for brands are audiovisual. With moving image content produced during the podcast talks, a content hub is created around the format: for all channels, from Instagram to YouTube to TikTok. This means that BAHÖ is not just an audio stream, but also conveys the brand story as a moving image.
Credits:
Customer:
Vienna Tourism
Creative Lead:
Partners involved:
