A1
Soundbranding
As Austria’s leading telecommunications provider, A1 is shaping the digital future. As part of the One Company strategy, the brand is being given a new face across Europe – acoustically captured in our sound logo, which connects all audiovisual applications.
The modular system unfolds in all 12 sound modes and translates the A1 brand sound into the digital era. Thus, it connects conclusively to any music of the spots. It is anchored in the unmistakable A1 brand music, merging sound and identity – ideal for videos and other audiovisual formats.
The product and customer experience is also gaining in sonic profile: we have composed UI sounds that bring the new digital sound aesthetic to life.
Credits:
Customer:
A1
